Archive for the ‘packaging’ Category

Dressing DVDs

Monday, March 9th, 2009

So you’re making DVDs and don’t know quite exactly how you want to package them?  Most people assume they need to package them into a DVD box (those black cases you see DVD movies packaged in on the shelves in stores) with a printed wrap under the clear plastic outer covering.   You can do that for DVD packaging, and very easily these days, even with small jobs (quantities of  100-500). With the current mainstreaming of digital print, we can indeed digitally print wraps and assemble your DVD to show it off looking current and professional and you can feel happy  that you didn’t need to order 1000 to make it look that way!  And if you DO have 1000 or more, we can offset print wraps and you’ll have your easy recognizable DVD packaged up. They will be ready to sit nicely in racks and on shelves, but is that where they will live once they leave your hands?

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Plastic vs Paper - colors can change

Wednesday, February 4th, 2009

This one is for all you graphic designers  out there creating artwork for CDs and DVDs and corresponding custom printed cardboard packaging and print. Always remember to keep this in mind: printing on plastic vs paper is very different and if you use a specific color for the CD, it may not look the same on the cardboard or paper materials!  You need to determine how important color scheme is for your particular product or client.  If there are important colors that represent  your company or client and that can have no variation, please take this advice: do not use the same artwork on the CD as the packaging!

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Mini Discs; “downsizing” is not always the answer

Thursday, January 29th, 2009

So you’re sending out a CD or DVD to a group and want it to stand out.  It’s a marketing piece and you want to grab your target’s attention.  A common and quick idea that companies sometime use is the replication of a mini round or business card disc.  Although these discs are eye catching and different, just remember to use caution when distributing.
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