So you’re making DVDs and don’t know quite exactly how you want to package them? Most people assume they need to package them into a DVD box (those black cases you see DVD movies packaged in on the shelves in stores) with a printed wrap under the clear plastic outer covering. You can do that for DVD packaging, and very easily these days, even with small jobs (quantities of 100-500). With the current mainstreaming of digital print, we can indeed digitally print wraps and assemble your DVD to show it off looking current and professional and you can feel happy that you didn’t need to order 1000 to make it look that way! And if you DO have 1000 or more, we can offset print wraps and you’ll have your easy recognizable DVD packaged up. They will be ready to sit nicely in racks and on shelves, but is that where they will live once they leave your hands?
When packaging, your options are many, but consider your needs before making your choice. You need to answer a few questions:
- What is this for? (retail? trade show? Will you need to transport them with you? Do you want to carry around large, heavy boxes ?)
- How will this be distributed/delivered? (By mail? by hand? in a media kit with other collateral? will it fit in with other materials?)
- What’s my budget? (standard, in-stock packaging is always more economical than custom printed options, is this a DVD that will be kept around for long term? if not, do you want to spend a lot on something that will inevitably become disposable? )
- What’s my time frame? (Custom items take longer than standard in-stock choices)
Also, if you are placing a DVD into a sleeve or envelope, you may want to mention somewhere on the label of the disc that it is a DVD. This way people don’t mistake it for a CD and know they can view it on a tv player as well as a computer!
If you don’t have a clear objective, take time out to call us and talk about the project. As specialists in media replication project management, we’ll discuss your goals, your needs and how to find the best solution for your product, timeline and budget!
Tags: CD, digital print, DVD, offset print, packaging, project management