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Advanced Digital Replication, Inc. Joins Free Lecture Series

BOSTON, MA - Advanced Digital Replication, Inc. (ADR) has announced its participation in the Coolidge Corner Community College Free Lecture Series sponsored by the Coolidge Corner Merchants Association (CCMA). The series runs through April 16th and features a wide range of informative lectures by local businesses. A full schedule of events is available online at the CCMA site.

Leading ADR's seminar entitled "Websites That Get Traffic : The Basics of Optimization", company president R. Harvey Bravman will explain the fundamentals of optimizing a website. Topics to be addressed include the reasoning behind optimization, an overview of techniques, methods for measuring the effectiveness of optimization efforts, and more. While there is no shortage of technically-dense, jargon-laden information on the topic, ADR's lecture will present the essentials of optimization in clear, understandable terms. "Websites That Get Traffic" will be held April 2nd at 7:00 pm at the Courtyard Marriott, 40 Webster St in Brookline. The lecture is open to the public, but reservations are recommended (call 617-859-9969 or email info@mediareplication.com to secure a spot).

Business owners and merchants desiring to establish a stronger online presence will find the seminar particularly beneficial. With roughly 80-85% of Internet traffic originating from search engines, reaching a target market effectively depends upon strong search engine positioning. "Many business owners understand the importance of search engines," explains Bravman "but few understand the nuts and bolts of reaching them or believe the only way to get exposure is by having a fortune to spend on pay-per-click (PPC) advertising from the engines. The intent of our lecture is to provide a clear picture of how the engines work, methods to get their attention and how to launch an effective PPC campaign without breaking the bank."

About Advanced Digital Replication, Inc. :

Since 1998, ADR has provided a comprehensive suite of information delivery services and project management that includes web design and SEO, DVD/CD replication and digital archiving.

Contact:

R. Harvey Bravman
President, Advanced Digital Replication, Inc.
Tel : 617-859-9969
E-mail : harvey@mediareplication.com

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